Do you enjoy keeping up with the latest social media trends? Do you have a passion for digital marketing and understanding what drives clicks, follows, and shares? Do you have a desire to tell compelling stories? Do you love to create content? Do you want to help change the destructive narratives stigmatizing access to reproductive healthcare and rights? You may be a perfect fit for our team!
NARAL Pro-Choice Virginia seeks a full-time Digital Content Producer. This position will work closely with and report to the Communications Director to execute electoral, legislative, and advocacy campaigns through efforts to communicate with our membership, the public, and the press. The position will be responsible for assisting in internal and external digital communications with members, activists, volunteers and the media.
The Digital Content Producer will gain skills and experience in areas such as social listening, editorial content creation and planning, graphic design, email marketing, social media management, and digital campaigning for a non-profit organization or electoral campaign, as well as knowledge of reproductive freedom messaging, advocacy, and activism.
The Digital Content Producer will assist staff in communicating with NARAL Pro-Choice Virginia’s members and activists through our website, blog, email listserv, and social media platforms. This person will also have opportunities to contribute to NARAL Pro-Choice Virginia’s program work to support reproductive freedom education, awareness and activism across the Commonwealth of Virginia.
Who We Are
We are a culture of progressive people deeply committed to reproductive rights and freedom and we are eager to defend and advance those rights. The work we do is often time-sensitive and news-driven, so being able to switch gears, re-prioritize, and project hop comfortably is important. Our team is very collaborative and supportive; we encourage asking for help when it is needed and often pitch in across teams when things get busy. We are diverse and visionary thinkers. We welcome your bold and creative ideas and experience in content creation.
We believe that a diverse, equitable, and inclusive workplace makes us a more relevant, more creative, and more resilient organization. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
A Note to Potential Candidates: Studies have shown that women, trans, non-binary folks, and BIPOC are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive organization, and we are most interested in finding the best candidate for the job. That candidate may be one who comes from a background less traditional to our field of work, and that’s okay. We would strongly encourage you to apply, even if you don’t believe you meet every one of the qualifications described.
What You’ll Do
- Collaborate with the Communications Director to create digital media plans and tools that will mobilize supporters to take action.
- Regularly write, plan, and update content on website and social media platforms to keep our membership and followers informed on current work and action opportunities in Virginia.
- Research, curate, and uplift content from other sources and voices relevant to our work.
- Brainstorm new ideas to expand social media, blog, and website activities and effectiveness, as well as new ways to track social media goals and progress.
- Monitor statewide media daily for relevant news stories; gather and record news clips; maintain media tracking sheet and press contact lists.
- Help respond to or publicize breaking news through social media and email alerts.
- Produce graphics for social media, events, and website.
- Learn and utilize CRM platforms (NGP EveryAction and VAN) for email campaigns and list management.
- Assist with event promotion, such as social media posts, event emails, and creating RSVP pages, and provide real-time technical and logistical support for events (generally these are virtual).
- Video editing as needed.
Who You Are
To be successful in this position, you:
- Love the Digi-sphere and all it has to offer (personally and/or professionally): you are active on a variety of online platforms; in-the-know on social media trends, hashtags, memes, etc.; and enjoy creating fun content and graphics.
- Have one to two years of relevant experience (internship or paid position)
- Have experience using:
- graphic design tools (we use Canva).
- social media scheduling platforms like HootSuite (we use CoSchedule).
- website/blog management (we use WordPress) (This skill is not required, but strongly preferred.)
- Have strong writing and proofreading skills.
- Have strong attention to detail, organizational skills, and ability to meet deadlines.
- Work well both independently and in cooperative decision-making settings.
- Have a general interest in pop-culture and news.
- Are willing to dive into the work while you train up and are also comfortable asking questions about the things you don’t know.
- Are dedicated to reproductive health, rights, and freedom. Show enthusiasm for NARAL Pro-Choice Virginia’s mission to defend and expand the full range of reproductive rights and health care options, including abortion, birth control, sex education, bearing healthy children, and adoption. Experience with pro-choice or reproductive justice activism and its intersections is preferred, but not required.
- Understand the many ways reproductive rights intersects with a variety of communities and progressive movements and are comfortable creating content that utilizes lenses of intersectionality, accessibility, non-gendered language, etc.
- Have demonstrated interest in activism, politics, and/or non-profits, but not required.
What Else You Should Know
This position is temporarily remote due to COVID-19 but can be based out of either our Alexandria Headquarters or our Richmond Bureau. Starting compensation is $40,000-$42,000 annually (commensurate with experience) with bonus opportunities, plus a robust benefits package including health, vision, dental, and life insurance, as well as long-term disability, retirement plan, and generous paid time off.
This position requires some nontraditional work hours, including Virginia-based travel (on pause currently due to COVID-19) and evening and weekend hours (especially during General Assembly sessions and election cycles). This position is full-time exempt (40 hours/ week).
About our Organization
NARAL Pro-Choice Virginia (NPCV) is a nonprofit organization dedicated to protecting and advancing reproductive rights and health care access at the state level through policy advocacy, grassroots activism, and political organizing. With the support of tens of thousands of member-activists, we build political power for pro-reproductive freedom Virginians and work to ensure every person can make the personal reproductive health care decisions that are best for them and their family – including preventing unplanned pregnancy, having healthy pregnancies and births, and accessing abortion care.
NPCV is an independent state affiliate of NARAL Pro-Choice America and is made up of three entities: our main 501(c)(4) policy and political arm; the 501(c)(3) NARAL Pro-Choice Virginia Foundation, which oversees our issue advocacy, culture change and education programming; and the NARAL Pro-Choice Virginia Political Action Committee which works to elect pro-reproductive freedom candidates. Our staff of 12 is located across a central office in Old Town Alexandria, Va. and satellite offices in Richmond and Hampton Roads.
To apply, please send your cover letter and résumé as one document to the attention of McKenzie Midock, Chief of Operations, at apply[at]naralva.org with subject line “Digital Content Producer – [Your Name].” Please include where you heard about this opportunity in your application email.
Your cover letter should address the qualifications listed above and why you are interested in joining our powerful team. Along with your resume and cover letter, we would love to get a sense of your digital skill set in action. Please submit two social media post samples in honor of Equal Pay Day – one post for Instagram and one post for Twitter. Each post should contain one graphic and accompanying text and be designed and formatted specifically for each platform. Please keep in mind the 280-character limit for Twitter and please include relevant hashtags. Attach your samples in a pdf.
Application review will begin June 7 and the position will be open until filled. While the timeline may change, we anticipate a new hire starting in this position in August 2021. No calls please – check our website for status updates.